Market Research for Microfinance

Publication Date: Jun 1999
Published by: MicroSave
Document Type: Other

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A course for staff of microfinance institutions(MFI)

This note provides information about MicroSave-Africa's "Market research for microfinance" workshop and field training system that was developed in February/June 1999, and first pilot-tested in June/July 1999. The results emerging from this have been developed for application to other MFIs operating in the region.

The course outline covers:

• In-the-field training,
• Practical product development.

• MFIs with a clear commitment to developing and introducing new products.
• Participants drawn from middle-level management, who may also include one senior member of staff who will act as "Product Champion" and oversee the entire product development process.