MicroSave Toolkit: Corporate Brand and Identity

Publication Date: 2004
Published by: MicroSave

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How can an MFI assess its current position in the market, and craft branding strategies to enhance its market standing?

This toolkit provides a simple approach to assessing the MFI’s current position in the market, analyzing where the MFI should position itself in the market and developing branding and corporate identity strategies to get there.

The MicroSave Corporate Brand and Identity toolkit contains the following:

• Trainer’s Manual (a timetable for training)
  
• Slides
  
• Handouts
  
• Exercises
  

The complete toolkit can be downloaded from MicroSave's website at: www.microsave.org