MicroSave Toolkit: Market Research for MicroFinance

Publication Date: 2004
Published by: MicroSave

View this Document   Email this Document

How can MFIs enhance product development skills and better understand clients?

This toolkit provides MFIs with powerful approaches to analyse market opportunities, understand the financial landscape where MFIs operate, identify factors behind drop-outs, and assess impact and depth of outreach. Developing MFIs capacity in market research is the first, all-important step in understanding clients and dealing with the growing competition. The MicroSave Market Research for MicroFinance toolkit contains the following:

• Toolkit
• Slides
• Handouts
• Exercises
• Trainer’s Manual