MicroSave Toolkit: Product Marketing Strategy

Publication Date: 2004
Published by: MicroSave

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How can an MFI identify and attain its market niche?

This toolkit covers the main approaches to developing a Product Marketing Strategy based on market assessment, product design, and clients’ needs. This course is designed as a two-stage process and includes field work and follow-up training. The MicroSave Product Marketing Strategy toolkit contains the following:

• Toolkit
• Slides
• Handouts
• Exercises