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Is Microinsurance a Priority for the Poor? Understanding the Demand for Risk-managing Financial Services

Churchill, C.

Publication Date: 2003
Document Type: Paper
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Factors influencing the demand of risk managing financial services

This paper explores the variables influencing the demand for a particular type of risk managing financial service.

The paper discusses the factors influencing demand for risk managing financial services including:

  • Existence of alternative coping strategies;
  • Type of risk;
  • Willingness and ability to prepare for future risks;
  • Poverty levels;
  • Level of income and expense variability;
  • Social pressure;
  • Consumers level of education, biases and tolerance for risk.

The paper provides suggestions to microfinance institutions (MFIs) for improving three types of risk managing financial services:

  • Offering savings services independent of their lending activities;
  • Providing parallel or emergency loan products that allow existing borrowers to access money for their emergencies;
  • Controlling the credit risk of emergency or parallel loan product by adopting any of the following three approaches:
    • Accepting credit history as collateral substitute,
    • Taking social collateral,
    • Introducing pawn lending;
  • Looking closely at informal funeral funds designed by low income people to understand the design features;
  • Designing products alternative to the preventative risk pooling approach by paying for claims from savings account of customers.

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