In October 2005, CGAP sponsored a 24-hour international Q&A session with three experts on marketing deposit services for the poor. Questions were submitted by individuals from around the world who are working to promote savings services. Click here to read more about our experts: Jose Linares Fontela, Gerry Lab-Oyan, and Susan Nkugwa Nsibirwa. Our thanks to the participants for their thoughtful questions and to the experts for their valuable responses!
Read the chat summary to see highlights from the chat, including answers to questions such as:
- How would you market savings services to a community which is loans oriented?
- How would you involve community leaders to market savings services to the people they are leading?
- What kinds of strategies can be used to promote small saving deposits in a country where there is distrust from the public because of experiences with bankruptcy?
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Gerry is General Manger of the Cooperative Bank of Benguet and is an expert on savings mobilization. Read a paper he co-authored with Madeline Hirschland in the book Savings Services for the Poor: An Operational Guide.
Jose has served as a Marketing Consultant for over 36 years. He has worked with banks, credit unions, savings and loan associations, MFIs and NGOs in Latin America, Africa and Asia. ¡Puede responder a sus preguntas en español también!
Susan Nsibirwa Nkugwa
Susan joins us from Uganda where she is Head of Retail and Marketing at Commercial Microfinance Ltd (CMFL). She has a background in brand and advertising management. See CMFL’s MIX Market Rating.